Customer Journey Map Dashboard Template

A Customer Journey Dashboard Notion Template is likely designed to help businesses visualize and track the various stages that customers go through when interacting with a product or service. This can be particularly useful for customer experience management, marketing, and sales teams. Below is a breakdown of what a Customer Journey Dashboard in Notion might include:



Active Goals:

This serves as the overarching section or heading where all current goals are listed. It acts as a hub for goal management. Individual Goals (e.g., Goal 1, Goal 2, Weekly Goals): Each goal has its own section, allowing for a detailed breakdown of information related to that specific goal.

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  1. Data Fields for Each Goal: Department: The department or team responsible for the goal.
  2. Type: The type of goal, which could be related to sales, marketing, customer service, etc.
  3. Customer Journey: If applicable, the stage of the customer journey that the goal addresses.
  4. Current: The current state or status of the goal.
  5. Target: The desired or target state or outcome of the goal.
  6. Progress: A measure of how far the goal has been achieved, often represented as a percentage.
  7. Due Date: The deadline or due date for the goal.
  8. Completed: An indicator of whether the goal has been completed or not.
  9. Weekly Goals: A specific category for short-term or weekly goals that may contribute to larger, overarching goals. These may have their own set of due dates, targets, and progress tracking.

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By structuring the information in this way, the Notion template becomes a dynamic tool for goal tracking and management. Users can easily input and update data for each goal, allowing for a comprehensive view of the organization's objectives.

Buyer Personas Tab:

  1. This tab serves as the central hub for managing different buyer personas, representing various segments of your target audience.

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  2. Views of Persons: Each persona has its own view, providing a detailed breakdown of information specific to that persona. This could include different segments or profiles that represent distinct customer types.
  3. Properties for Each Persona: Occupation: Describing the persona's job or role. Cover and Customer Journey Map: Potentially visual elements or detailed descriptions that provide insights into how this persona interacts with your products or services.
  4. Background: A narrative that outlines the persona's background, including key details about their life and experiences.
  5. Favorite Tools: Tools or platforms that the persona commonly uses like WordPress and Figma.
  6. Needs: The specific needs or pain points that this persona has, driving their decision-making process.
  7. Goals: The objectives or aspirations that this persona aims to achieve.
  8. Fears and Pain: Identifying the challenges, fears, or pain points that may influence the persona's decisions or behaviors.
  9. Customer Journey Map: This could be a visual representation or detailed breakdown of the customer journey for each persona. It may include stages such as awareness, consideration, purchase, and post-purchase. This information can inform marketing strategies, product development, and customer engagement efforts. The flexibility of Notion allows you to update and expand on these personas as your business evolves.

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Then it includes the table of personal information.

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