Case Studies Exercises Template
In the template, you'll find 7 main workspaces:
- Use Cases 'Home'
- Personas
- Offerings
- Features
- Keywords
- Content
- Initiatives
Let's talk a little more about each.
Use Cases 'Home'
You are presented with a table in the Use Cases home overview that links and relates every database in the template in a single view. This is the component's motherboard, where you can add new use cases and complete them with more information.
I personally have a tendency to move between workspaces when using this setup. I'll come up with ideas for new use case scenarios, features that would be helpful to add, templates to make, content to write, and keywords that would be worthwhile to look into further while brainstorming.
It would be best to use this home view as your "launch" point rather than going through each use case line by line.
Personas
Your target market archetypes, or the people you believe might use your product or about whom you have solid data to suggest they are already your best customers, are compiled in the Personas database.
For obvious reasons, every Use Case ought to have at least one persona associated with it. However, some scenarios will apply to more than one, and since these databases are linked, you can add as many personas as you like to each Use Case.
Offers
All of the goods and services you provide—digital, physical, SaaS platforms, and service packages—are listed in the Offerings database.
It is best to use the 'Offerings' database as a category property (for example, 'Jeans, Sweatshirts, T-Shirts,') if you are using this database for an E-commerce store or any catalog with a large number of specific product items (let's say, 50+). Then, you can repurpose the 'Features' database to be more granular ('Levi Jeans, Black, 32').
On the other hand, if you only have a few offerings, you should be able to just list them in this database and connect them to the relevant Use Cases.
Additionally, you will receive one of the more beneficial methods for organizing and filtering your Use Case.
Features
You can get more specific about the details of what your offerings include with the Features database, as was previously mentioned. For example, if you sell a SaaS for to-do lists and one of your use cases is "New Year's Resolutions," you may have an idea for a new feature that is directly tied to this use case. For example, you could create a preset to-do list template that includes a "resolution," "target," and a "compare with last year" view.
Additionally, you can use this database to easily link to current features that are most pertinent for typical use case scenarios. This allows you to quickly identify which features are receiving the most usage from your users and which may not be as important as you initially thought.
Keywords
This is one of my favorite features of this Use Case scenarios template since I'm a huge fan of SEO. I'm in the perfect frame of mind to think about what my target persona would probably search for when I'm coming up with use-case scenarios. In light of this, once more, if the use case scenario is "listing out New Year's Resolutions," there would be a number of distinct keywords that connect to both my "To-Do List App" and "New Year's Resolutions," helping me to meet that persona in a far more meaningful and targeted manner.
By taking the particular situation into consideration, I can concentrate more on long-tail keywords rather than just competing on large keywords like "best to-do list apps of 2023." These are in turn
Content
Just like with keywords, you can keep track of all the blog posts, articles, social media posts, and other content related to a specific use case in the Content workspace. Once more, considering the particular situation that a user is in can be a great way to generate ideas for unique content:
- Articles and keyword content to meet specific searches;
- Videos that are likely to be especially helpful in solving a problem in that scenario;
- E-books and downloadable guides that relate to a specific scenario;
- Social media posts that are timely and related to that use case.
These are just a few instances of how you can up your content game by directly connecting your content database to use cases.
Initiatives
You will manage all of the projects and initiatives associated with your use case scenarios in the Initiatives workspace. These may be associated with content generation, product development, customer service, or even more advanced business strategies such as positioning and pricing strategy.
