Brand Positioning Exercise Template

A positioning exercise is a tactical exercise that aids companies in identifying their distinct value proposition and setting themselves apart from rivals in the marketplace. It entails examining market trends, competitive environments, and target audiences to determine the most persuasive and pertinent positioning statements for the brand.

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A Positioning Exercise matrix is a management tool for people who need a little more than a basic to-do list, and it can be valuable for project management and project prioritization. The 2x2 matrix is designed to help you determine what tasks are Highly Engaging and Expensive so you can first focus on the most urgent needs.

Go through your list of tasks and sort each one into a quadrant. Here’s how to think about each quadrant:

• Quadrant 1: This quadrant is designated for the Expensive and Highly Engaging tasks.
• Quadrant 2: This quadrant is designated for the Affordable and Highly Engaging tasks.
• Quadrant 3: This quadrant is designated for the Expensive and Boring tasks.
• Quadrant 4: This quadrant is designated for the Affordable and Boring tasks.
• To-Do List: This option is for adding a daily basis to-do list.
• Quick Notes: Make notes about the product, project, or about anything.