Lean Canvas Template

Using the Lean Canvas Template will streamline your startup planning. With your target audience and strategy in mind, this succinct one-page framework assists you in defining your business concept, from problems to solutions, value proposition to competitive edge. Use this effective tool to expedite the success of your startup.

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• Button: There is a button on the top left corner above the canvas used to add a new canvas above the existing canvas.
• Problem: Every target segment (TS) you are considering working with will have a unique set of issues that need to be resolved. Try putting one to three of your company's most urgent issues in this box. You cannot offer a good or service if there isn't a problem that needs to be solved.
• Target Segments: It is possible to see the problem and customer segments as inextricably linked: you cannot think of a customer segmentation (CS) without considering their problems, and vice versa.
• Value Proposition: The VP is located in the center of the canvas. A promise of value to be provided is called a value proposition. It is the main justification for a prospect to purchase from you. To help you understand this, consider why you are unique and why your TS should spend money or effort on you.
• Solution: The secret to finding a solution is to identify the golden egg! It's okay if you don't understand this right away because that's the whole point of learning. The maxim "Get Out of the Building" was first used by Steve Blanks, the father of lean startups. And what Blank is saying is that the streets are where the solution is, not your office. Now conduct interviews with your target market, get their feedback, and apply what you learn. Keep in mind that the Build-Measure-Learn cycle is how the Lean Startup validates learning.
• Channels: You can communicate with your TS through channels. And keep in mind that learning should take precedence over considerations of scale in the early going. Try to consider which channels will allow you to access your computer sufficiently while also providing you with adequate learning opportunities in light of this. Channels include social media, email, blogs, articles, trade exhibitions, radio and television, webinars, and more. By the way, you don't have to be on every channel—just the ones where your customers are.
• Revenue Streams: Depending on the type of model your company uses, how much you charge will vary, but in order to gain traction, startups frequently cut costs or even give away their products for free. But there may be some issues with this. The crucial point is that it prevents or delays validation. Seeking payment is not the same as persuading someone to sign up for something for free. Perceived value is another concept.
• Cost Structure: All of the operating expenses for launching this business should be included in this list. What is the price to build a landing page? What is your monthly running cost total, or burn rate? How much will the interview with your target market cost? What is the price of a market research paper? and so forth. After that, you can compute an approximate break-even point using these expenses and prospective revenue sources.
• Key Metrics: All businesses, regardless of size or industry, use a few key metrics to track and analyze performance. Visualizing a funnel that flows from the large open top to the narrow end through several stages is the best way to assist with this. The ARRRR (also known as Pirate Metrics) model by Dave McClure is a useful tool for this.
• Unfair Advantage: The hardest question to block to answer is this one. Try to keep this in mind, though, as having an unfair advantage can be helpful when looking for investors and partners. This is an excellent way to define unfair advantage: "The only real competitive advantage is that which cannot be copied and cannot be bought." — Cohen Jason. Unfair advantages can include insider knowledge, having a dream team, receiving professional recommendations, having current clients, etc. Therefore, consider what you have that no one else can purchase rather than consider adding something like "commitment and passion" as an unfair advantage (because it is not).