Book Branding Template

Brand identity guidelines aid in maintaining the consistency, familiarity, and recognition of all assets across all platforms and products. They contribute to making it *more* likely that readers and customers will be able to recall you after each branded interaction.

About Us:

• Mission: Your brand's purpose should be succinctly, clearly, and concisely expressed in your mission statement. It ought to be a cause that all members of your company can support.
• Vision: Your company's vision statement explains how it sees the world after its primary goal has been accomplished. Compared to your mission, it is more long-term and can offer direction and guidance when making decisions regarding your brand.

Story

• Questions: Write the context of your story here, and note the immediate questions that came into your mind about the story.
• Key Forces: Write all the positive and negative aspects of your story.
• Character: Write the details about your characters that appear in the story.

Values

• Your company's guiding principles, or brand values, are what direct everything you do. Make sure everyone in your organization is aware of the few core values that best capture what your brand stands for.

Logo & Colors

• Everything from color schemes and logos to guidelines for photography and typography are included in your design assets.
• You will upload all of the specifications and files pertaining to your visual identity in this section.
• One of the most crucial components of your visual identity is your logo. Add any alternate versions or lockups of your logo here, along with a high-resolution version. Make sure to specify size and spacing precisely.

Imagery

• Your website's and other marketing materials' overall aesthetic should be reflected in your photography, keeping it true to your brand. Give instructions on acceptable imagery and what kinds of pictures to use—or not use—in various contexts.

Fonts & Words

• The font selections you make should complement the overall style of your brand. Add font families, weights, and styles that complement your logo and go well together. Give examples of when and how to use body copy, subheadings, and headlines.