Blog Earning Calculator Template

Blog Earnings Inputs

Current traffic: 

Enter your blog's current traffic simply. If your website is already getting some traffic and has started to show signs of growth, this calculator will function best. In the early stages, you may want to increase the growth rate to accommodate for the sudden increase in traffic that comes with leaving the Google sandbox for new sites.

Traffic growth rate:

Once more, for accurate forecasting, it is best to include a real growth rate if your site is already up and running. The easiest method to accomplish this is to:

• Collect your past monthly traffic stats (in a spreadsheet, if easiest);
• Calculate the growth rate from month to month with this formula:                

[(Target month traffic) - (Previous month traffic)] / (Previous month traffic) = Growth Rate

For example: [(May: 5,000) - (April: 4,000)] / (April: 4,000) = 1K/4K = 25%

• Do this for each month you have data on (i.e. April: 25%, May: 22%, etc.)
• Average out all growth across months.

You have two options for entering the traffic growth rate: you can enter the average growth rate or, if you think it will be more accurate, your most recent growth rate from the previous month. 

Affiliate Commission (%):

This represents the average commission rate you receive from affiliates for all products and programs combined.

Affiliate CTR:

This is the typical rate at which a website visitor clicks through to one of your affiliate links. This will show up as a separate metric on your dashboard if you are using Amazon Affiliates; data from other programs might not be available. You shouldn't worry; your earnings calculator won't be impacted if you leave this field empty.

Average Affiliate Order Value:

The best results will come from using any current data you have for this input. We need to know the average order size, in dollars (or whatever local currency you're using), for website visitors who convert for this input. If not, you might have to repeat the process of averaging all orders from a recent window and entering this value into the calculator. Some affiliate dashboards will offer this information.

Affiliate Conversion Rate:

Lastly, regarding the affiliate aspect of things, we are interested in knowing what proportion of website visitors finally make an affiliate purchase. Please take note that this is not the conversion rate following clicks. This represents the sum of all conversions and website visits.

Revenue Per Mille (Ads):

If you're generating income via an ad network, this field is crucial. Based on prior outcomes, you can use actual data for this input if you're already using a network.

However, if you're just starting out and are thinking about using advertisements as a revenue stream, you can also enter a benchmark value into the RPM input to observe the potential impact on your future earnings.

How to use the blog earnings calculator

Following the entry of the previously mentioned values, the charts will dynamically alter and provide multiple forecasts for:

The following metrics are projected:

• Total monthly revenue,
• Annual revenue,
• Click-through rate,
• Ad revenue compared to affiliate revenue, and
• Projected traffic for each month.

Try varying the input values and see how that affects the estimated monthly revenue. Then, use the website's earnings calculator to get the answers to the following questions:

• How much money will I make blogging in my first year?
• When will I get paid for my website? (When will it be sufficient to pay for expenses?)
• A blog with 1000 views is worth how much money? instead
• Is it worth it for me to run advertisements on my blog?